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Keep Calm and Drink Bia Hoi Art Print

175.000 225.000 

“Bia hoi,” or draught beer, comes fresh from the flagship HABECO factory and a few other large breweries in Hanoi on a daily basis. It is brewed with malt, hops, rice, yeast and water. It is fermented throughout the day and drunk within one day. Every morning, a swarm of motorbikes cart heavy loads of barrels and kegs to retail outlets. “Bia hoi” is non-pasteurized with no preservatives, and with an alcohol content as low as 3 to 4%. It is widely sold at ridiculously cheap prices. The pale amber-colored beer with a thick blanket of foam traditionally served in a tall, pale-green, thick glass is enjoyed by people from different walks of life: be they retirees, office workers, students or the nouveau riche.

The ‘Keep Calm and Drink Bia Hoi’ poster is an exclusive collaboration between Collective Memory and Hanoi-born illustrator, Giang Pham.

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Keep Calm and Drink Bia Hoi Art Print for Wall & Home Decor.

With more than four years of extensive experience in brand identity and packaging design, the Hanoi-born graphic designer, Giang Nguyen, has built up her skills through working on multiple projects with a wide range of clients as both a freelancer and an in-house designer. Capitalizing on her strong proactive attitude, problem-solving skill and excellent communication, Giang focuses on delivering visually appealing, bold and playful designs.

  • Frame is not included
  • Each print is made using Conqueror Art paper – 300gsm
  • This print available in A4 & A3 size
    • Size Guide:
      • A4 (210 x 297 mm/ 8.3 x 11.7 in)
      • A3 (297 x 420 mm / 11.7 x 16.5 in)
  • International shipping is available
Weight N/A
Dimensions N/A

A3, A4


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