The Rise of Design Boutiques in Hanoi

29 Aug The Rise of Design Boutiques in Hanoi

A new generation of designers and design boutiques is arising in Hanoi.

As the Vietnamese middle class swells with disposable income, interest in modern design and custom interiors is on the rise.

 

The many craft villages surrounding Hanoi have long supplied the city’s elites with bespoke luxury goods, using traditional techniques handed down within established families of craftspeople. These days, imported foreign design has become the new indicator of wealth and the market has been flooded with mass-produced furniture manufactured by or in imitation of foreign brands.

 

However, a new trend towards modern design with a distinctly Vietnamese style, using locally sourced craftsmanship, is creating new opportunities for both manufacturers and designers in Hanoi.

East and West

 

One design store that has witnessed this change first-hand is YNOT Design (1/22 Nghi Tam Village, Tay Ho). Located in Tay Ho, it is currently celebrating its five- year anniversary. Tay Ho has always had a demand for modern interiors, mainly thanks to the expat community, but YNOT says that these days over 50 percent of its business is from Vietnamese customers. YNOT is renowned for its glossy and brightly coloured furniture, produced using local bamboo and traditional techniques, which are popular both in Vietnam and abroad.

 

The founder of YNOT, Marie Hautecoeur, believes that one of the charms of Hanoi-made design is that it uses less industrial production than elsewhere.

 

“In Hanoi, we are still working with families, small carpenters and workers, this makes a big difference in terms of design and creation,” she says. “You cannot do the same things with a machine as you can with traditional methods. The handicrafts are very good here; the Vietnamese have an incredible know-how that Hanoi continues to promote while Saigon tends towards an industrialisation of everything.”

 

Marie has noticed the demand shifting more and more towards Western design, and attributes part of YNOT’s recent success to its distinctly Western style with an Asian touch.

 

“We have a real demand for design coming from the West rather than from Asia. With our creations mixing the two, we are reaching far more clients than before.”

Tradition, Character and Economics

 

Until last year, souvenir shops selling tacky glitter-encrusted lacquerware to tourists dominated the otherwise charming streets surrounding St. Joseph’s Cathedral. Now they are giving way to a new breed of more sophisticated boutiques catering to both local and foreign customers. One example of this is Collective Memory (20 Nha Chung, Hoan Kiem) a tiny store with a rustic interior, selling ceramics, art prints, pillowcases and a variety of knick-knacks collected from all over the country.

 

While many of Collective Memory’s products are still designed in Ho Chi Minh City, a city that is often viewed by the Vietnamese as having a stronger foreign influence than Hanoi, the founders Tran and Hoang feel that Hanoi design has a unique spirit and authenticity.

 

“Hanoi is more traditional than Ho Chi Minh City, it is slower to adopt new trends but it has more character,” says co-founder Tran. “One of the difficulties is that in Ho Chi Minh City a shop will change its collections regularly, while in Hanoi things move slower. There is still not as much choice compared to Ho Chi Minh City, but we hope to change that.”

In a small workshop on the outskirts of Hanoi’s Long Bien District, two young designers are trying to carve their way in this booming market. Woodecor (529 Ngo Gia Tu, Long Bien) is a bespoke furniture company run by two sisters, who do all the work from designing products and operating heavy machinery, to marketing their products online.

 

“I think we may be the only girls in Vietnam who do this kind of work,” says elder sister Thu. “I work every day of the week, from 8am to 8pm, and it is very hard. I hope that in the future we can make enough money to hire some help. I was an architect for four years and quit my job to pursue my passion for woodwork and design.”

 

Although Woodecor furniture is all handcrafted out of sustainable and locally sourced wood, with each piece being designed according to client specifications, most customers are still unwilling to pay much more than they would for mass- produced furniture imported from China.

 

“People don’t realise how much work we put into it, they want unique furniture and they like our designs, but they don’t think it should cost as much as foreign brands,” says Phuong, a graduate from the Foreign Trade University.

 

Woodecor mainly sells to small cafes and family owned furniture shops. In the future they hope to sell to more private homes and increase their production.

Expansion?

 

So what is the future of design in Hanoi? Some local design boutiques are also finding success abroad. An example of this is Hanoia (38 Hang Dao, Hoan Kiem), a luxury boutique selling upscale lacquer jewellery and decor. This design company was originally founded near Ho Chi Minh City, but moved north to be closer to the traditional centre of lacquer production. Hanoia operates out of several ancient houses in Hanoi’s Old Quarter and has collaborated with numerous European luxury brands, such as Hermes.

Similarly, new shops such as The Dreamers (1A Au Co, Tay Ho) who produce and sell their own wooden products, furniture and ceramics out of their spacious Tay Ho boutique, are seeking to expand south. However, one of the many benefits of running a design brand in Hanoi is the relatively cheap rent and low overheads, compared to other major cities.

 

Only time will tell if Hanoian design brands are able to translate their success to foreign markets and expand their reach beyond Hanoi.


Photos By Julie Vola

Source: www.wordvietnam.com

51 Comments
  • Blackhatlinks.com
    Posted at 07:33h, 04 April

    Blackhatlinks.com

    clhjcyiss yvxew rgylljm prsl dyvlulywqxsdntx

  • custom cornhole boards
    Posted at 20:05h, 22 April

    … [Trackback]

    […] Read More on on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Little Rock Band
    Posted at 10:26h, 23 April

    … [Trackback]

    […] There you will find 82362 additional Info to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Dentist in Lakeland florida
    Posted at 12:00h, 23 April

    … [Trackback]

    […] There you can find 38065 additional Info on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • review
    Posted at 17:20h, 23 April

    … [Trackback]

    […] Read More on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Plasma lighter
    Posted at 21:48h, 23 April

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Columbia Chiropractor
    Posted at 12:50h, 24 April

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • marriage counseling
    Posted at 13:02h, 24 April

    … [Trackback]

    […] Info on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • PREPARE ENRICH TRAINING HOUSTON
    Posted at 21:57h, 24 April

    … [Trackback]

    […] Information on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Blikkenslager København
    Posted at 03:46h, 25 April

    … [Trackback]

    […] Find More on to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Dentist in Valley Stream NY
    Posted at 21:39h, 25 April

    … [Trackback]

    […] Find More Info here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • TEEN CHAT ROOMS
    Posted at 05:25h, 26 April

    … [Trackback]

    […] Read More here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • ICO news
    Posted at 06:54h, 27 April

    … [Trackback]

    […] Read More Information here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Best Anti Aging Serum 2019
    Posted at 23:45h, 27 April

    … [Trackback]

    […] Find More here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • สอนเทรด Forex
    Posted at 08:01h, 01 May

    … [Trackback]

    […] Find More Information here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • PSYCHOLOGIST GLASGOW
    Posted at 20:16h, 01 May

    … [Trackback]

    […] Find More Information here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • printing service glasgow
    Posted at 23:18h, 01 May

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • landscaping services in orlando fl
    Posted at 03:49h, 02 May

    … [Trackback]

    […] Read More on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • deoderizers
    Posted at 06:39h, 02 May

    … [Trackback]

    […] Find More here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Alcohol and Drug Evaluation Lawrenceville
    Posted at 07:58h, 02 May

    … [Trackback]

    […] Info to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Values Clarification Class
    Posted at 08:07h, 02 May

    … [Trackback]

    […] Read More on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • promotional products in Los Angeles
    Posted at 09:00h, 02 May

    … [Trackback]

    […] Read More here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Shoplifting Class Marietta
    Posted at 09:18h, 02 May

    … [Trackback]

    […] Read More on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Anger Management Duluth
    Posted at 09:29h, 02 May

    … [Trackback]

    […] Find More here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • voice shopping
    Posted at 11:31h, 02 May

    … [Trackback]

    […] Read More here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • snap scores officiel .com
    Posted at 06:15h, 03 May

    … [Trackback]

    […] Info to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • click here
    Posted at 21:39h, 03 May

    … [Trackback]

    […] Find More on on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • dentist in edinburg texas
    Posted at 22:21h, 03 May

    … [Trackback]

    […] Read More Info here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • GentleDental
    Posted at 22:31h, 03 May

    … [Trackback]

    […] Info to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Nursery rhymes songs
    Posted at 02:22h, 04 May

    … [Trackback]

    […] There you will find 11874 more Information on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Stealthd Review
    Posted at 02:45h, 04 May

    … [Trackback]

    […] Find More to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Leather Bags Watches Fashion
    Posted at 03:26h, 04 May

    … [Trackback]

    […] Find More here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • led screen
    Posted at 05:38h, 04 May

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Dentists In Arlington Virginia
    Posted at 08:51h, 04 May

    … [Trackback]

    […] Read More Information here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • 16000 Woodworking Designs, DIY Patterns & Crafts,
    Posted at 00:21h, 05 May

    … [Trackback]

    […] Read More Info here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Scaffold Casters
    Posted at 05:34h, 05 May

    … [Trackback]

    […] Read More Information here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Forklift Accident Lawyer, Houston Forklift Accident Lawyer, Need A Forklift Lawyer, Injured by a forklift
    Posted at 05:50h, 05 May

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Nail salon in clermont Fl
    Posted at 09:06h, 05 May

    … [Trackback]

    […] Here you will find 22022 more Information on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • dentists in Philadelphia Jefferson
    Posted at 21:30h, 05 May

    … [Trackback]

    […] Read More to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Lebanese News - Lebanon Arabs and worldwide
    Posted at 22:05h, 05 May

    … [Trackback]

    […] There you can find 35357 additional Info on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • restaurants in Mohawk Montgomery
    Posted at 22:59h, 05 May

    … [Trackback]

    […] Find More Information here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • www.plazapharmacy.org/shop/
    Posted at 00:52h, 06 May

    … [Trackback]

    […] Find More to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • guitar lessons whitehall ohio
    Posted at 02:53h, 06 May

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Eye Care In Kew Gardens New York
    Posted at 04:04h, 06 May

    … [Trackback]

    […] Information to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Buy Subutex 2mg Online
    Posted at 05:12h, 06 May

    … [Trackback]

    […] Here you can find 27662 more Information on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Manicure Montreal
    Posted at 05:23h, 06 May

    … [Trackback]

    […] Here you will find 83518 more Info on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Auto Repair Westerville Ohio
    Posted at 11:12h, 06 May

    … [Trackback]

    […] Read More Information here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Foot Scrub Brush
    Posted at 16:45h, 06 May

    … [Trackback]

    […] Read More on on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Business opportunity
    Posted at 00:25h, 07 May

    … [Trackback]

    […] Find More here on that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Stone Jewelry
    Posted at 05:18h, 07 May

    … [Trackback]

    […] Find More Information here to that Topic: collectivememory.vn/the-rise-of-design-boutiques-in-hanoi/ […]

  • Insto Dry Eyes
    Posted at 21:50h, 19 July

    Title

    […] inilah beberapa penyebab mata kering yang bisa diatasi dengan […]